Apuesta Total and Tambo Launch Their Partnership for the World Cup

Peru.- June 9, 2026 www.zonadeazar.com As part of the World Cup season, Apuesta Total and Tambo are launching their partnership, which will allow consumers to participate for free through a promotion available at convenience stores nationwide. The initiative is part of “Los Ufffs del Poliajuste,” one of the brand’s main campaigns to enhance the soccer experience for Peruvian fans.

As part of this initiative, those who purchase selected products at Tambo stores—such as sandwiches, pizzas, soft drinks, snacks, and beer packs—will receive a voucher with a code worth S/5 to play on the Apuesta Total website or app.

“Los Ufffs del Poliajuste” captures one of the most common rituals of soccer’s biggest celebration: gathering to enjoy some great snacks while the most tense moments and the goal that sparks the celebration generate that “ufff” that only soccer can provoke. Through this partnership, both brands aim to enrich that experience with entertainment, promotions, and benefits designed to accompany every World Cup match.

Additionally, users registered with Apuesta Total will have access to exclusive promotions at Tambo, as part of a strategy aimed at recognizing their loyalty and continuing to strengthen an increasingly comprehensive entertainment offering.

Apuesta Total and Tambo, two of the brands most beloved by Peruvians, are joining forces to offer a complete World Cup experience. This partnership combines the excitement of sports predictions—which put fans’ soccer knowledge to the test—with the essential snacks that accompany every match.

Edited by @pererarte   www.zonadeazar.com