Atlaslive Integrates FIRST.bet Tier 1 Sportsbook
Brazil.- 29 July 2026 www.zonadeazar.com Atlaslive has partnered with FIRST.bet to integrate the supplier’s Tier 1 sportsbook technology into its platform ecosystem and make it available to its operator network.
The integration expands the range of sports-betting configurations offered to Atlaslive-powered brands, with a particular focus on Brazil’s regulated market and other Latin American jurisdictions.
News Details
Operators connected to Atlaslive will be able to deploy FIRST.bet’s fully managed solution alongside the platform’s existing infrastructure without having to develop an in-house sportsbook engine.
The technology includes odds, trading, risk and liability management, promotional tools, cash out, early payout, Bet Builder, fast markets, player propositions and live visualisation features.
FIRST.bet describes itself as a sportsbook provider engineered for speed, scale and localisation across regulated markets in Latin America, Europe and Africa. Founded by former SBTech executives, the company holds licences from the Malta Gaming Authority and Sweden’s Spelinspektionen, while its technology is GLI-33 certified and ISO-audited.
Industry Context
The partnership reinforces Atlaslive’s strategy of developing a multi-sportsbook ecosystem, allowing each operator to select the solution most appropriate for its product, market and commercial model.
Atlaslive had already integrated another managed sports-betting solution into its platform as part of a policy focused on providing greater flexibility while preserving connections with its account-management, casino, payment and operational infrastructure.
FIRST.bet has previous experience in Brazil through agreements with operators including Pixbet and Matchbook, as well as brands connected with OIG Gaming Brazil. Its technology has been developed around regional betting behaviour, domestic payment systems and the high volumes generated by football.
Statements
Atlaslive Chief Operating Officer Mykola Vernydub said the addition of FIRST.bet strengthened the sportsbook capabilities available to operators and introduced technology supported by an established record in Brazil.
He added that this combination of flexibility and performance was particularly important in one of the world’s most competitive regulated markets.
FIRST.bet CEO Tom Light highlighted Atlaslive’s ability to provide operators with genuine choice and control over their businesses.
Light added that periods of peak sporting activity demonstrate the importance of infrastructure capable of maintaining stability, player engagement and retention.
Next Steps or Impact
The integration will allow Atlaslive operators to introduce FIRST.bet’s sportsbook within a familiar technology environment, reducing implementation times and operational risk.
Brands will be able to customise their interfaces, promotions, markets and risk-management parameters while using a solution designed to process high transaction volumes during major sporting events.
For Atlaslive, the agreement strengthens its position as a platform open to multiple suppliers. For FIRST.bet, it creates an additional distribution route among regulated operators in Brazil and other international markets.
Edited by: @_fonta
