BetCris Backs Conversational AI as iGaming Growth Driver
Latin America.- 14 July 2026 www.zonadeazar.com BetCris has launched a new conversational betting experience through WhatsApp, powered by artificial intelligence. The initiative aims to transform the way customers interact with sportsbooks by replacing traditional navigation with natural conversations via text and voice.
News Details
The solution, developed by ChatBet and integrated through the Plannatech platform, enables customers to discover betting markets, ask questions, receive personalised recommendations and place wagers using natural language. Rather than navigating menus, the technology interprets user intent directly.
According to the company, conversational interactions provide valuable first-party insights into customer preferences, helping operators deliver more relevant promotions, recommendations and personalised betting experiences. The platform also assists users with statistics, betting terminology and market discovery before placing bets.
The service has initially been launched on WhatsApp, reflecting the platform’s dominant role across Latin America, where messaging has become the preferred way consumers interact with businesses.
Industry Context
Conversational AI is emerging as a potential new growth channel for the iGaming industry. As third-party cookies disappear, operators are increasingly focused on first-party customer data, with conversational interfaces offering deeper insight into player intent, engagement and retention opportunities.
Statements
A BetCris spokesperson said:
“Conversation could become the industry’s richest source of customer intent. It doesn’t simply show where customers went—it reveals what they wanted before placing a bet.”
The spokesperson added:
“Rather than asking customers to adapt to the platform, we want the platform to adapt to the natural way people already communicate.”
Next Steps or Impact
BetCris believes conversational interfaces could become a new category within regulated iGaming, creating more intuitive customer journeys and opening additional opportunities for acquisition and retention across regulated markets.
Edited by: @_fonta
