BETesporte Strengthens Its Presence at X1 Brazil in Pará

Brazil.- 23 July 2026 www.zonadeazar.com BETesporte participated as a sponsor of the X1 Brazil event staged on 21 July at the Mangueirinho Gymnasium in Belém, Pará. The programme featured the Série A and Série B finals, alongside an anticipated rematch between Daniel Coringa and Berô Paraíba.

News Details

The event began at 6pm with the Série B final between Daniel and Pedalada. In addition to the divisional title, the contest offered the winner promotion to X1 Brazil’s top category.

The company supported the competition as part of its strategy of associating with sports properties capable of connecting communities of athletes and supporters across different Brazilian regions.

X1 is a form of small-sided football that originated in Pernambuco. Each team consists of one outfield player and one goalkeeper, with matches focused on individual duels, dribbling, attacking moves and defensive interventions.

Industry Context

The format’s expansion is also reflected in its audience figures. X1 Brazil’s previous major final, staged in February at the Arena de Pernambuco, attracted more than 500,000 devices connected simultaneously to the live broadcast.

BETesporte’s involvement demonstrates the growing interest of betting brands in emerging sports formats with strong digital engagement and connections to regional audiences.

Statements

BETesporte Chief Marketing Officer Danilo Melo said X1 is gaining an increasingly relevant position within Brazilian sport by bringing together athletes, supporters and a highly engaged audience.

He added that supporting its development allows the company to participate in initiatives that strengthen sport and create new forms of connection with the public.

Next Steps or Impact

The association with X1 Brazil could increase BETesporte’s exposure through a format combining football, entertainment and digital-content consumption.

For the competition, commercial backing can support further professionalisation, broaden the reach of its events and strengthen a sport that originated in north-eastern Brazil and continues to gain national visibility.

Edited by: @_fonta