Booming Games Renews Hollywoodbets Durban July Partnership
South Africa.- 2 July 2026 www.zonadeazar.com Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, one of Africa’s leading horse racing and social events. The agreement marks the second consecutive year of collaboration between the two companies.
News Details
Under the renewed partnership, Booming Games and Hollywoodbets will operate a joint activation area at Hollywoodbets Greyville Racecourse, where visitors will be able to explore the supplier’s latest games, participate in promotional activities and enjoy interactive entertainment throughout the event.
The Hollywoodbets Durban July attracts tens of thousands of racing fans, celebrities and industry stakeholders every year, making it one of South Africa’s flagship sporting and lifestyle events. The partnership aims to strengthen the connection between live entertainment and Booming Games’ digital gaming portfolio.
Industry Context
The renewed collaboration highlights the growing importance of experiential marketing within the gaming industry. Africa remains a strategic growth market for iGaming suppliers, with operators increasingly investing in high-profile sponsorships and live activations to enhance brand awareness.
Statements
Max Niehusen, CEO of Booming Games, said:
“We are excited to renew our collaboration with Hollywoodbets for this prestigious event that celebrates sport, entertainment and community.”
Solomon Godwin, Head of Africa at Booming Games, added that the Durban July represents far more than horse racing and underlines the company’s long-term commitment to Africa.
Meanwhile, Wayde Dorkin, Head of Product at Hollywoodbets, said the renewed partnership will continue delivering innovative entertainment experiences for customers.
Next Steps or Impact
The activation at the Hollywoodbets Durban July will further strengthen Booming Games’ presence across Africa and support its regional expansion strategy through partnerships with leading operators and major sporting events.
Edited by: @_fonta
