Codere Online Strengthens Retention During World Cup 2026

Latin America.- 14 July 2026 www.zonadeazar.com Codere Online reported a significant increase in customer engagement during the knockout stages of the 2026 World Cup and highlighted locally adapted campaigns as a key factor in sustaining player interest. The company’s five main markets are Mexico, Spain, Argentina, Colombia and Panama, all of which qualified for the tournament.

News Details

The transition from the group stage to the knockout rounds drove higher platform activity, supported by the progress of Spain, Mexico, Argentina and Colombia. Codere Online recorded increased use of live betting markets, stronger second-screen engagement before and after matches and more repeat visits during the 24 hours following major results.

Mexico delivered the strongest performance during the early weeks of the tournament. Its status as a co-host, the excitement surrounding the national team and double-digit year-on-year growth in active customers during the first quarter supported sustained platform activity. Spain and Argentina were subsequently positioned to take over as the leading markets.

The operator implemented five separate campaigns reflecting the cultural, sporting and consumer characteristics of each country. The approach was designed to avoid generic global messaging and provide locally relevant content, products and communications.

Industry Context

Major international tournaments create opportunities for operators to increase acquisition and engagement, but they also present the challenge of maintaining customer activity after national teams are eliminated.

In markets with teams still competing, Codere Online is focusing on knockout-stage narratives, live content and match-specific engagement. In eliminated markets, the company is repositioning its content around neutral storylines, including the Golden Boot race, tournament surprises and the wider excitement of the knockout stage.

Statements

Alberto Telias, Marketing Director at Codere Online, said:

“The transition from the group stage to the knockout rounds always drives a significant increase in engagement, and this tournament has been no exception.”

He also stated:

“A global campaign may generate an activity spike during the opening weekend, but it will not sustain interest once the novelty fades.”

Telias added:

“Sustained engagement comes from communicating with supporters within the context in which they live, and that means adapting communication to the local environment.”

Next Steps or Impact

Codere Online aims to convert the activity generated during the World Cup into a foundation for customer reactivation throughout the next domestic sporting season. Retaining users who remained engaged after their national teams were eliminated will be central to sustaining post-tournament growth.

Edited by: @_fonta