FIRST.bet appoints Ian Bradley as Co-CEO to accelerate global expansion

United Kingdom – June 30, 2026  www.zonadeazar.com FIRST.bet has appointed Ian Bradley as its new Co-CEO, strengthening its international growth strategy by bringing one of the most experienced executives in the global B2B sportsbook industry into the company. The former DraftKings executive will lead FIRST.bet alongside founder Tom Light.

The appointment marks a new phase for the sportsbook technology provider as it continues expanding across Latin America, Europe and Africa while reinforcing its position as a Tier 1 B2B supplier.

Overview

FIRST.bet has confirmed the appointment of Ian Bradley as Co-CEO. With more than two decades of experience in the B2B sportsbook sector, including senior leadership roles at SBTech and DraftKings, Bradley will jointly lead the company’s next stage of international growth alongside Tom Light.

News Details

Bradley built his career through leadership positions at Sporting Index, Sporting Solutions and SBTech before joining DraftKings following the merger between both companies in 2020. As Senior Vice President, he played an important role in the commercial growth of the sportsbook business.

In addition to becoming Co-CEO, Bradley joins FIRST.bet as a business partner, reinforcing a leadership team focused on technology, product innovation and international expansion.

Industry Context

FIRST.bet continues to strengthen its footprint across regulated markets while positioning itself as a premium sportsbook technology provider. The company holds regulatory licences in Malta and Sweden and has recently expanded its operations across Latin America, one of the fastest-growing gaming regions worldwide.

Statements

Ian Bradley said FIRST.bet combines world-class talent with Tier 1 technology and highlighted the significant growth opportunities available across Latin America, Europe and other international B2B markets.

Founder and Co-CEO Tom Light noted that Bradley’s arrival reflects the company’s long-term ambitions and will accelerate FIRST.bet’s development as a preferred technology partner for major operators.

Next Steps or Impact

With two experienced industry leaders at the helm, FIRST.bet aims to expand its international customer base, strengthen its sportsbook platform and continue building strategic partnerships throughout 2026.

Edited by: @_fonta