FIRST Enters Argentina Through ONDISS Partnership
Argentina.- 24 July 2026 www.zonadeazar.com Sports betting technology supplier FIRST has officially entered Argentina’s regulated market through an integration with ONDISS and operator City Center Online.
The agreement enables City Center Online to add FIRST’s sportsbook platform alongside its existing online casino offering.
News Details
Argentine iGaming technology supplier ONDISS has deployed FIRST’s sports betting solution through the City Center Online platform.
The activation represents FIRST’s formal debut in Argentina and forms part of its broader expansion strategy across regulated Latin American markets. The supplier is positioning its technology as a solution designed for local operating conditions, with greater speed, control and product depth.
City Center Online is among the first .bet.ar operators authorised to participate in Santa Fe Province’s regulated online sports betting market.
Industry Context
The launch follows the opening of Santa Fe’s licensed online sports betting market under the supervision of the Santa Fe Lottery, with requirements covering licensing, regulatory compliance and responsible gambling.
Market analysis cited in the announcement estimates Argentina’s Competitive Earning Baseline at US$1.74 billion, with approximately 180 active brands, highlighting both the size and fragmentation of the local sector.
The agreement also strengthens ONDISS’s position as a market-entry partner for international suppliers seeking integrations with regulated operators in Argentina and elsewhere in Latin America.
Statements
FIRST Founder and CEO Tom Light said ONDISS and City Center Online required technology developed for real market conditions, offering the speed, control and product range expected by Argentine players.
ONDISS CEO Facundo Giorgi said the integration expands the technology available to the company’s customers and reinforces its position as a strategic partner for international suppliers targeting regulated Latin American markets.
Next Steps or Impact
The deployment will allow City Center Online to strengthen its sportsbook proposition with technology adapted to Argentina’s regulated environment.
For FIRST, the agreement establishes an operational foothold from which it can pursue further integrations in Argentina and expand throughout the region through ONDISS’s technology and commercial network.
Edited by: @_fonta
