FPF Warns Betting Ad Ban Could Cost More Than R$1 Billion

Brazil.- July 29, 2026 – www.zonadeazar.com The São Paulo Football Federation (FPF) has warned about the severe financial consequences of a potential ban on sports betting advertising in the city of São Paulo. According to its estimates, contract terminations and renegotiations could result in losses exceeding R$1 billion.

The concern follows the progress of Municipal Bills 553/2025 and 560/2025. In a letter sent to Mayor Ricardo Nunes, the FPF and clubs including Corinthians, Palmeiras, São Paulo, Portuguesa, Juventus and Nacional requested that authorities review the scope of the proposals before their potential approval.

The organisations argue that restricting betting advertising in stadiums, arenas and across digital platforms would place São Paulo clubs at a competitive disadvantage compared with teams from other cities and states, which would remain able to benefit from these sponsorships.

Impact on Clubs and Competitions

The measure could also affect visiting teams playing in São Paulo as part of the Brazilian Championship, the Copa do Brasil or international competitions. These clubs could be required to alter their official kits and remove sponsor branding, even though the agreements are legal and authorised elsewhere in the country.

The FPF stated that the loss of this revenue could jeopardise player payments, infrastructure improvements and investments in the development of women’s football.

The restriction could also reduce São Paulo’s ability to host major international events organised by FIFA and CONMEBOL, including the 2027 FIFA Women’s World Cup. Other high-profile events, such as NFL games and Formula 1 races, could also be affected.

FPF Calls for Dialogue and Transition Rules

The São Paulo Football Federation has requested an immediate technical dialogue with the municipal government before any final decision is made.

As an alternative, it proposed an exemption allowing licensed betting brands to be displayed inside professional stadiums and training centres, which are already subject to controls under Brazil’s federal regulatory framework.

The FPF and the clubs also asked for sponsorship agreements signed before any potential ban takes effect to be preserved. Their goal is to establish an appropriate transition period that protects legal certainty, the financial balance of existing contracts and investments already made in sport.

Edited by: @_fonta