ICONIC21 Launches HiLo with Upfront Odds
Romania.- 31 July 2026 www.zonadeazar.com ICONIC21 has launched HiLo, a new card-based RNG instant game in which customers predict whether the next card will be higher or lower.
The product displays the probability and potential multiplier before each decision, allowing players to understand the possible outcome of each choice in advance.
News Details
Each round begins with a card and a straightforward decision: whether the next card will have a higher or lower value. When a prediction is correct, the corresponding multiplier is initially applied to the stake and then to the accumulated winnings during subsequent steps.
After every successful prediction, the customer may collect the amount won, continue attempting to increase the multiplier or skip a card. The next card appears immediately, creating a sequence of short sessions and consecutive decisions.
The step-by-step cash-out mechanism gives players control over their exposure throughout the session. They can stop at every stage rather than being required to complete a predetermined sequence.
Industry Context
HiLo was designed as an accessible format that does not require an extensive tutorial. ICONIC21 believes its familiar premise, short sessions and cash-out option at every stage can complement more complex casino content within operator lobbies.
The release continues the company’s expansion beyond its original live-casino business. ICONIC21, formerly known as BETER Live, became independent from BETER Group and adopted its new identity in September 2024.
Its portfolio now includes live casino, slots and RNG products, including other instant games such as Crash and Plinko, which were introduced in November 2025.
During 2026, the supplier extended its distribution through agreements with NuxGame, Novibet and BlueOcean Gaming. The company holds a Malta Gaming Authority licence and BMM Testlabs certification, while its principal production studio is located in Bucharest.
Statements
ICONIC21 Product Owner Team Lead Andrii Savyntsev highlighted that the higher-or-lower concept is immediately familiar to customers.
He said displaying the odds and multiplier before each decision enables players to understand precisely what they are choosing between and independently decide whether to secure their accumulated winnings or continue the sequence.
Next Steps or Impact
HiLo expands ICONIC21’s instant-game offering and provides operators with a relatively low-friction product aimed at customers who favour short sessions and direct mechanics.
Publishing the probabilities in advance also reflects a broader move towards more transparent experiences, in which customers can assess the risk and potential return before making each decision.
For ICONIC21, the launch represents another step in its development as a multi-vertical supplier capable of combining live casino, slots and instant games within a single portfolio.
Edited by: @_fonta
