Kerma Games Names Luka Modrić as Global Ambassador
Croatia.- 30 July 2026 www.zonadeazar.com Kerma Games has appointed Luka Modrić as a brand ambassador and celebrity intellectual-property partner, extending its personality-led content strategy into international sport.
The agreement will support future gaming experiences, content initiatives and commercial collaborations built around the Croatian footballer. Initial details of these projects are expected to be announced during the coming months.
News Details
The partnership was announced following confirmation that Modrić will remain with AC Milan, having extended his contract until 30 June 2027. The midfielder made 37 appearances and scored twice for the Italian club during the previous season.
Modrić will perform two roles within the agreement. As brand ambassador, he will represent Kerma Games’ identity and communications; as a Celebrity IP Partner, his image and career may be incorporated creatively into future products and entertainment experiences.
The company has not yet disclosed product names, formats, mechanics or release dates for the Modrić-related content. However, it confirmed that the collaboration will extend beyond a conventional advertising campaign and form part of its wider strategy for developing recognisable player experiences.
Industry Context
The signing represents Kerma Games’ first major move into international sport. Its intellectual-property strategy has previously focused primarily on music and popular culture through partnerships with personalities including Snoop Dogg, Lil Baby and Sexyy Red.
Through Modrić, the studio intends to transfer this model into football and benefit from the ability of prominent athletes to connect with audiences across different generations and markets.
The Croatian has won six UEFA Champions League titles and received the 2018 Ballon d’Or. During the 2026 FIFA World Cup, he also reached 200 senior appearances for Croatia, according to the information accompanying the partnership announcement.
The strategy reflects a growing trend within iGaming: using celebrities not only as promotional faces, but as intellectual property integrated into games, narratives, campaigns and digital experiences.
Statements
Kerma Games Partnerships Manager Hopper Zappitello highlighted Modrić’s international standing and said his professionalism, longevity and worldwide appeal made him a natural fit for the company’s plans.
Luka Modrić said he was pleased to join a project bringing together sport, entertainment and gaming, while highlighting the opportunity to create new experiences with a company that already works alongside several international personalities.
Next Steps or Impact
Kerma Games will release further information about Modrić gaming experiences, content initiatives and related collaborations over the coming months.
The agreement may increase the studio’s international visibility, introduce its products to new audiences and support its differentiation within an online casino market where operators increasingly seek content with recognisable identities.
For Modrić, the partnership expands his commercial activity beyond football. For Kerma Games, it marks a strategic move from music-led collaborations into global sport and opens the possibility of developing a new line of football-related intellectual property.
Edited by: @_fonta
