RubyPlay expands bet365 partnership into Brazil
Brazil.- 30 July 2026 www.zonadeazar.com RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has extended its partnership with global tier-one operator bet365 into Brazil, further accelerating its growth across the country’s regulated market.
The launch sees a selection of high-performing titles from both RubyPlay Studio and Koala Games made available to bet365 players in Brazil, reinforcing RubyPlay’s position as a provider of localised casino content built for regulated markets.
The operator’s player base in the country can now access popular RubyPlay games including Brilliant Gems, Gummy Giga Match®, and Go High® Panda, alongside Koala Games releases such as Voltage Blitz® Rapid and Voltage Blitz® Vortex.
The agreement showcases the strength of RubyPlay’s studio-based model, enabling operators to access a broad content portfolio through a single integration, while also unlocking access to additional in-house studios.
The launch builds on the successful partnership between RubyPlay and bet365 in Spain’s regulated iGaming market, marking another important step in the companies’ growing global collaboration.
Brazil remains a key focus for the supplier, which continues to strengthen its footprint through partnerships with leading operators and a portfolio shaped around local player preferences.
Dima Reiderman, CCO at RubyPlay, said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration.
“What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localised portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”
Spokesperson at bet365, added: “This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.
“The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”
About RubyPlay
RubyPlay is a provider of premium content and platform-level engagement tools for the global iGaming industry.
The company’s content ecosystem is built around multiple market-focused studios, all supported by a shared technology, infrastructure and distribution platform. Ruby Studio, Koala Games, Mad Hat Games, Firerose and xSlots each develop dedicated catalogues aligned with specific markets and audiences. Together, these studios form an extended proprietary content library for operators seeking flexibility, relevance and brand control.
In 2026, RubyPlay signed an agreement to acquire Splash Tech to establish its engagement tools platform. It offers one of the industry’s strongest jackpot solutions, free-to-play casino and sports games, as well as free spins, rewards, missions and tournaments. The suite of tools empowers operators to increase ROI and revenues through improved player acquisition, engagement, retention, cross-sell and monetisation.
This unique and powerful model positions RubyPlay as a long-term content and engagement platform partner for operators across regulated iGaming markets worldwide.
About bet365
At bet365, we don’t do ordinary. bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.
bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.bet.br/br
18+ | Gamblingtherapy.org| Jogue com responsabilidade | Gamble Responsibly
Authorized to operate in Brazil SPA/MF Nº 250, from 07/02/2025
@_fonta
