RubyPlay Expands Brazilian Presence with Betnacional
Brazil.- 23 July 2026 www.zonadeazar.com RubyPlay has strengthened its position in Brazil’s regulated market through a new partnership with Betnacional, a brand belonging to the Flutter group. The agreement will distribute content developed by the supplier’s studio network to a new audience of Brazilian players.
News Details
The partnership was facilitated by Flutter Brazil, the Brazilian division established following the acquisition of NSX Group, the company that originally created the Betnacional brand.
The operator has added games from RubyPlay Studio, including Brilliant Gems and Gummy Giga Match, both of which had already generated strong engagement among Brazilian players.
Betnacional has also introduced content from Koala Games, including Voltage Blitz Zeus Up, one of the studio’s strongest-performing products in Brazil, alongside further releases from the Voltage Blitz series.
RubyPlay expects to expand the offering with games from its Brazilian studio Mad Hat Games, as well as content developed by xSlots and Firerose. Its multi-studio structure is designed to provide a broader selection of themes, mechanics and experiences tailored to individual markets.
Industry Context
The Betnacional launch represents another step in RubyPlay’s Latin American expansion strategy and strengthens its distribution through one of Brazil’s leading authorised operators.
The agreement also reflects increasing demand for localised content within Brazil’s regulated ecosystem. The ability to combine international releases with products tailored to local player preferences has become an important competitive factor for suppliers and operators.
Statements
RubyPlay Chief Commercial Officer Dima Reiderman described the partnership as an important milestone in the company’s Latin American growth and said it strengthens RubyPlay’s position in one of the industry’s most dynamic regulated markets.
He also highlighted the supplier’s ability to accelerate releases, develop localised games and offer a broad variety of player experiences through its studio ecosystem.
Frederico Cunha, Head of Games at Flutter Brazil, said RubyPlay’s arrival would help diversify Betnacional’s casino proposition and provide its customers with additional entertainment options.
Next Steps or Impact
RubyPlay will continue expanding the portfolio available through Betnacional with content from its wider studio network.
The partnership will increase RubyPlay’s reach in Brazil, while Betnacional strengthens its casino offering with localised games and products that have already performed strongly among players in the country.
Edited by: @_fonta
