SBC Summit 2026 to Host Three Specialist Masterclasses
Portugal.- 4 August 2026 | www.zonadeazar.com SBC Summit 2026 will feature three specialist-led masterclasses covering sports betting, electronic gaming and responsible gambling marketing.
The sessions will form part of the Education+ programme and take place in Lisbon between 29 September and 1 October, using interactive exercises and practical knowledge that attendees can apply directly to their work.
News Details
The first session will be the Sports Betting Trading Masterclass, scheduled for 29 September and led by Jonathan Smith, Founder of Sportsbook Training Services.
The programme will comprise three progressive sessions covering pricing fundamentals, probability, odds creation, market data and predictive models. Participants will also use Excel and Python to build models across several NBA betting markets.
The Electronic Gaming Masterclass will take place on 30 September and will be led by Lucien Wijsman, Gaming Consultant at Electronic Gaming Academy.
The session will examine the motivations and behaviour of modern slot players, alongside differences between land-based, hybrid and online casino audiences. It will also introduce Expected Session Volatility as a framework for understanding how players experience game mathematics during real sessions.
The third masterclass will take place on 1 October and focus on Responsible Gambling Marketing. Arjan Korstjens, Owner of Casino Marketing Academy, will explore how player protection can be integrated into acquisition, retention and customer communication strategies.
Industry Context
The three masterclasses have been designed for professionals working in sportsbook operations, trading, casino products, CRM, marketing, compliance and responsible gambling.
The Education+ format aims to complement traditional conference sessions through smaller, practical environments in which attendees can work on specific industry challenges.
All three sessions will qualify for Continuing Professional Development certification. Access will be available through a €249 upgrade that can be added to any SBC Summit ticket and provides admission to one selected masterclass or technology academy.
Statements
Rasmus Sojmark, Chief Executive Officer and Founder of SBC, said:
“Conferences are an excellent place to discover new ideas, but the next challenge is turning them into something people can apply when they return to work. That is precisely what these masterclasses are designed to achieve.”
“They provide attendees with the time, expert instruction and practical environment required to examine the industry’s most important challenges in greater depth.”
Next Steps or Impact
The sessions will allow participants to develop practical capabilities in strategic areas supporting the growth of gaming and betting operations.
The combination of trading, player behaviour analysis and responsible marketing reflects growing demand for specialist training as markets become more regulated, technologically advanced and focused on player protection.
EditĂł: @fonta
