SiGMA: Aleksandra Drigo Discusses the Future of SEO Affiliates

🇬🇧 Canada – July 7, 2026 | www.zonadeazar.com  In an exclusive interview with SiGMA News, Aleksandra Drigo, Chief Business Development Officer at SEOBROTHERS, shared her perspective on how regulation, artificial intelligence, and transparency are reshaping the affiliate business within the iGaming industry. She emphasized that regulated markets will require higher standards of professionalism and compliance.

News Details

With Alberta preparing to launch its regulated online betting market, Drigo believes competition will become significantly more demanding. Regulation will strengthen player confidence while simultaneously increasing legal, operational, and technological requirements for affiliates.

According to Drigo, larger affiliate companies will be better equipped to meet these challenges thanks to greater investment capacity in compliance, analytics, and specialized teams. Smaller SEO affiliates, meanwhile, may increasingly focus on less regulated markets.

She also highlighted that transparency between operators and affiliates has become a key factor in building long-term business relationships. Accurate reporting, efficient communication, and reliable performance data are now just as important as commercial terms.

Industry Context

Artificial intelligence and ongoing search engine algorithm updates continue to reshape SEO strategies. Affiliates will need to diversify traffic sources, strengthen their brands, and produce higher-quality content to remain competitive.

Statements

Aleksandra Drigo stated that transparency and trust will become the defining pillars of affiliate marketing as regulated markets continue to expand worldwide.

Next Steps or Impact

Canada’s regulatory evolution could become an important benchmark for other jurisdictions. Affiliates capable of adapting to new compliance and technological standards will be better positioned for long-term growth.

Edited by: @_fonta