Tabcorp Pays AU$2.7 Million for Marketing Law Breaches

Australia.- 23 July 2026 www.zonadeazar.com Tabcorp Holdings Limited, operating under the TAB brand, has paid more than AU$2.7 million in penalties after the Australian Communications and Media Authority (ACMA) identified multiple breaches of telemarketing and spam legislation.

News Details

The investigation covered the period between February 2024 and June 2025. During that time, TAB made 351 calls to numbers listed on Australia’s Do Not Call Register without the required consent.

The regulator also identified 82 calls made outside permitted hours and nearly 4,000 calls in which the company failed to identify itself properly or clearly explain the purpose of the communication.

The enforcement action also covered a breach self-reported by Tabcorp in 2025. The company acknowledged sending more than 217,000 promotional emails and SMS messages over a 16-day period to customers who had unsubscribed from those specific marketing channels.

Industry Context

Australian law prohibits businesses from calling numbers on the Do Not Call Register without consent. Companies must also comply with permitted calling hours, identify themselves clearly and stop sending marketing communications when recipients unsubscribe.

This is the ACMA’s second spam enforcement action against TAB. The company previously paid more than AU$4 million over non-compliant SMS and WhatsApp communications sent to VIP customers.

Across Australia, businesses have paid more than AU$12 million in penalties for spam and telemarketing breaches during the past 18 months.

Statements

ACMA authority member Samantha Yorke said:

“The scale and range of these breaches point to serious weaknesses.”

Yorke also stressed that consumer decisions to join exclusion registers or unsubscribe from marketing must be respected, particularly because gambling promotions can carry heightened risks of financial loss and psychological harm.

Next Steps or Impact

In addition to paying the penalties, Tabcorp entered into a court-enforceable undertaking. The company must commission an independent review of its telemarketing systems, introduce remedial improvements and provide regular compliance reports.

The ACMA said it would closely monitor the implementation of these measures. The action increases regulatory pressure on Australian gambling operators to maintain effective consent controls and compliant marketing systems.

Edited by: @_fonta