Zona de Azar UK – SIS Takes Premium International Racing Content Live in Poland with BETTERS

UK.- October 19, 2023 www.zonadeazar.com  SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has successfully launched its industry-leading horse and greyhound racing content with Polish operator BETTERS.

The launch brings high-quality racing content from around the world to bettors in Poland through the ambitious operator, which was launched in the country’s regulated market three years ago, further increasing the reach of SIS across Eastern Europe.

SIS’ premium live horse racing events include top-class action from the UK and Ireland, in addition to international meetings from Latin America, Saudi Arabia, Australia and the United States. BETTERS customers are also benefiting from exclusive UK, Irish and Mexican greyhound racing.

SIS’ 24/7 Live Betting Content provides over 76,000 live racing events every year, delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.

Łukasz Łukasik, Head of Product, at BETTERS, said: “We want to serve our loyal customers with the widest range of top-quality betting opportunities, right around the clock. By launching the leading racing portfolio from SIS, we are providing them with exactly that, while also further strengthening our position as one of Poland’s online sportsbooks.”

Bartlomiej Michalek, Commercial Manager, UK & Europe at SIS, said: “As we continue to expand across Eastern Europe, new partnerships such as this one with BETTERS will be vital in putting our product in front of fresh audiences. This launch once again illustrates our continued commitment to providing cutting-edge, revenue-driving 24/7 content to operators in the region.”

Edited by @pererarte   www.zonadeazar.com