Entain Begins Exit From Poland and Croatia Operations

Europe.- 7 July 2026 www.zonadeazar.com Entain has begun its gradual exit from Entain CEE, the joint venture covering its operations in Poland and Croatia, by selling a 20% stake to EMMA Capital for approximately €425 million. The transaction marks the first step towards a complete withdrawal from the region despite the business’s strong financial performance.

News Details

The move surprised industry observers, as Entain CEE generated £522 million in Net Gaming Revenue (NGR) during 2025, representing 7% year-on-year growth, while EBITDA also increased 7% to £183.7 million. Both STS, Poland’s leading sportsbook, and SuperSport, Croatia’s market leader, maintained their leading positions.

According to analysts cited by iGaming Business, the disposal is driven not by operational weakness but by Entain’s need to strengthen its balance sheet following significant increases in UK gambling taxes. Proceeds from the transaction will primarily be used to reduce debt and improve financial flexibility.

The existing ownership structure involving EMMA Capital and the Juroszek family also enabled the transaction to be executed quickly, with EMMA expected to assume effective control once the deal closes in the fourth quarter of 2026.

Industry Context

The transaction illustrates how higher taxation in mature regulated markets is encouraging major operators to reshape their international portfolios. At the same time, Poland remains one of Europe’s largest regulated sports betting markets, although its turnover tax and state online casino monopoly continue to restrict broader commercial opportunities.

Statements

Entain CEO Stella David said:

“This transaction represents a decisive first step towards Entain’s full exit from Entain CEE and reflects our disciplined approach to capital allocation.”

Next Steps or Impact

Completion is expected during the fourth quarter of 2026. Following the deal, investors will closely monitor whether Entain pursues additional disposals as part of its broader strategy to simplify operations and strengthen its financial position.

Edited by: @_fonta