Blueprint Gaming Strengthens South African Expansion with Super Group
South Africa.- 22 October 2026 | www.zonadeazar.com Blueprint Gaming, the international online casino content provider and part of the Merkur Group, has announced a strategic partnership with Super Group to expand the distribution of its games in South Africa.
The agreement will introduce a selection of Blueprint Gaming’s slot titles to Betway and Jackpotcity, two established brands within the African betting and gaming industry.
The collaboration represents another step in Blueprint Gaming’s regional growth strategy, strengthening its relationships with established operators.
New Content for Betway and Jackpotcity
Through the partnership, customers of both platforms will gain access to recognised titles from Blueprint Gaming’s portfolio.
Key products include:
- Megaways: slots featuring variable ways-to-win mechanics.
- Cash Strike: titles incorporating distinctive prize and bonus features.
- ted: a gaming series based on the popular film franchise.
- Game of Thrones: a recent release inspired by the internationally recognised television production.
Additional high-profile games will be introduced as the rollout progresses.
South Africa as a Strategic Market
South Africa remains one of Africa’s most established betting and digital entertainment markets.
Its longstanding gaming industry, regulatory environment and growing digital participation provide opportunities for international content suppliers.
The commercial presence of Betway and Jackpotcity will enable Blueprint Gaming to reach new audiences and strengthen the distribution of its portfolio.
The company considers partnerships with regional operators essential to developing a sustainable growth strategy.
Executive Comments
Sam Haggblom, Director of Business Development at Blueprint Gaming, highlighted South Africa’s importance within the company’s international expansion plans.
He explained that Blueprint Gaming is focused on building meaningful, long-term commercial relationships across the region.
Haggblom also emphasised that working with Betway and Jackpotcity provides an opportunity to demonstrate the diversity of the supplier’s portfolio, combining established games with its expanding range of branded content.
The executive expressed confidence that the titles would appeal to new audiences in South Africa.
Next Steps and Industry Impact
Blueprint Gaming will continue expanding the availability of its content across Super Group’s platforms as the partnership develops.
The agreement combines internationally recognised gaming content, established technology and a strong regional distribution network.
For the wider iGaming industry, the collaboration reflects increasing interest among international developers in expanding across African markets through strategic partnerships.
It also highlights the importance of offering diversified gaming portfolios tailored to individual market requirements.
Editó: @fonta
