Zona de Azar UK – Virtual Ampersand Assembly: Tuesday 05-26-20 Complete Agenda

UK.- May 26th 2020 www.zonadeazar.com Today is the seventh day of the 2nd edition of the Virtual Ampersand Assembly (18- 29 May). The assemblies that will take place are:

11 am BST. Customer experience, player marketing and localization in content, convened by:

  • Matt Sports betting engagement – creating brand attraction and loyalty
  • Liam r What are the new hooks post COVID-19 to drive traffic that sticks?
  • Tiffany
    Market Orientation as a business culture. How the iGaming industry can keep up with
    the Facebooks and Googles of today.
  • Johan Ensuring relevance and positive player experience with an increased focus on online.
  • Ildiko Feature of digital marketing
  • Joe Introducing non gamblers to Sports Betting
  • Giannis Affiliate marketing and media buying
  • Steve Does content have to be territory specific to get traction
  • Idiko: Are you speaking your user’s language? Revitalization for Global Readiness Internationalization: the enabler of your Globalization Importance of Localized Digital Content Beyond words – localization in added value Speech delivery: how do you want to be interpreted ? Human Voice in Localization. Gaming: How to prepare your Game for localization Content is king: why is it important ?

3pm BST. Anti-money laundering in the global gaming sector, convened by:

  • Christina Th The impact of AMLD 6 on the global gambling sector
  • Captain Kip
    Global money-laundering is significantly down …and the roque nations are looking for
    new sources of areas to corrupt for cash. Watch new cases of fraud by lottery/casino
    IT staffs.
Virtual Ampersand Assembly, Friday 22nd May “Innovation in casinos”

5pm BST. US market entry, convened by:

  • Scarlet Opportunities to enter the US marketplace
  • Captain Kip Sports betting expansion will be constrained and/or diminished
  • CJ sports betting in the US
  • Joe Introducing non gamblers to Sports Betting
  • Lauren
    What will the level of pent-up demand look like and will the cadence of a US sports re-start widen the interest of
    US sports bettors into more global offerings that they may not have shown as much interest in before like cricket
    or soccer/football vs. more US-centric MLB/NFL/NHL/NBA/MLS etc?
  • Lauren
    Will more states start warming and potentially re-write existing or in-progress sports betting legislation to include
    mobile options, remove in-person registration requirements and embrace iGaming/online casino?

The Virtual Ampersand Assembly is a must for the industry, the first edition of which was held last April. This new and unprecedented modality consists of approximately 20 small assemblies, which according to Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, are “informal and fluid conversations, very similar to those you would have during a Coffee Break or networking event at conferences and exhibitions organized by Clarion Gaming”.

To see the full program, click as follows: AAVirtual_Agenda

Edited by: @MaiaDigital www.zonadeazar.com

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