Interview with Santiago Gandara, Chieff Revenue and Growth Officer BetWarrior
Argentina – 11 June 2026 – www.zonadeazar.com BetWarrior and the 2026 World Cup: Exclusive Interview for Zona de Azar®
The countdown to the FIFA World Cup 2026™ has already begun and BetWarrior is preparing to take part in one of the most important sporting events in history. As the official sponsor of the Argentine National Team and one of the leading brands in the regulated market, the company faces the challenge of engaging with millions of fans during a tournament that promises to mark a turning point for the entertainment and sports betting industry.
In this exclusive interview with Zona de Azar®, Santiago Gandara, Chieff Revenue and Growth Officer, shares the company’s strategic vision ahead of the 2026 World Cup, the value of supporting the reigning world champions, the activations planned for Argentine fans, and the emotional and commercial significance of standing alongside a historic generation led by Lionel Messi and Lionel Scaloni.
He also analyses BetWarrior’s evolution as a comprehensive sports brand, its growth across different disciplines, the factors that differentiate the company within Argentina’s highly competitive market, and the importance of building authentic communities around sport.
2026 World Cup and the Argentine National Team
Zona de Azar:
BetWarrior has established itself as an official sponsor of the Argentina National Team. What does accompanying the world champions on the road to the 2026 World Cup represent strategically for the brand?
Santiago Gandara:
We are an Argentine company, and for us it was essential to support our national teams, not only in football but also in hockey, while backing other iconic sports such as tennis and TC2000 racing.
We joined at a time when the National Team was still viewed with some scepticism after losing several finals. In a short period, however, it became a historic team, winning multiple titles and becoming one of the most sought-after brands in sports sponsorship.
We experienced this naturally because our commitment existed long before the trophies arrived. We believe in supporting Argentine sport in every circumstance, regardless of results.
Accompanying the world champions on their journey to 2026 reinforces that positioning and consolidates us as a brand deeply connected to the identity and sporting passion of the country.
Zona de Azar:
The 2026 World Cup will be the first with 48 teams and an unprecedented global reach. How is BetWarrior preparing to capitalise on this growth through entertainment, technology and user experience?
Santiago Gandara:
The World Cup is the most important sporting event on the planet and represents a tremendous opportunity for BetWarrior to strengthen its positioning.
Our focus is not only on attracting new users but also on ensuring that everyone who joins understands that we are a trusted, secure platform designed for responsible entertainment throughout the year.
With that in mind, we continue to improve the user experience, develop increasingly robust products and prepare ourselves for an event that will reach an unprecedented scale in both participation and audience.
Zona de Azar:
What special activations are planned for Argentine fans during the 2026 FIFA World Cup?
Santiago Gandara:
For the World Cup we are creating a comprehensive ecosystem of activations that combines experiences, content and commercial initiatives.
We will have an Argentine House in Miami featuring live streaming experiences designed to make this World Cup unforgettable.
In addition, we will launch campaigns linked to the Argentina National Team, special match promotions and exclusive content designed to accompany fans throughout the tournament.
Our goal is to create experiences that bring users even closer to the brand and the team, both digitally and in person, reinforcing the strong sense of community and belonging that Argentine football naturally inspires.
Zona de Azar:
Argentina is experiencing a historic football era. What does it mean for the brand to accompany a generation led by Lionel Messi and Lionel Scaloni?
Santiago Gandara:
For us, this National Team is historic. It was our first sponsorship, and we feel that this World Cup could mark the end of a very significant chapter for Messi and for all Argentines.
The cycle led by Messi and Scaloni achieved far more than titles. It rebuilt a powerful emotional connection between the team and the people. Being part of that journey has enormous value, both symbolically and from a branding perspective.
That is also why we chose to work with the image of Diego Maradona in this campaign. He represents an emotional universe that remains deeply present among Argentines and, in many ways, continues to be part of the National Team’s identity.
🏆 Brand Strategy and Sports Expansion
Zona de Azar:
BetWarrior has expanded its presence across football, hockey, tennis and other national sports. Is the strategy aimed at becoming a comprehensive sports brand in Argentina?
Santiago Gandara:
Our strategy is to consolidate ourselves as a national brand with regional expansion.
Today we are increasingly federal, operating with licences in nine provinces and continuing to pursue further growth.
At the same time, we play a key role in promoting responsible, legal and safe gaming exclusively for adults over the age of 18.
For that reason, we have developed multiple control mechanisms and actively lead the fight against illegal gambling, which poses a serious threat to minors, operates without oversight and contributes nothing in taxes.
All of this forms part of a comprehensive vision: not only being present in sport but also contributing to its sustainable development.
Zona de Azar:
What do you consider BetWarrior’s main differentiator in Argentina’s increasingly competitive regulated market?
Santiago Gandara:
Our greatest differentiator is proximity: being present, having a face, a name and a direct relationship with our users.
We are an Argentine brand that understands and lives sport the way Argentines do, creating a genuine connection.
At the same time, we offer an international-level product capable of competing with major global operators entering the market, both inside and outside regulated environments.
That combination of local identity and global quality is what truly sets us apart.
Zona de Azar:
How does BetWarrior build a close relationship with users during major sporting events such as the Copa América and the World Cup?
Santiago Gandara:
The relationship is built through consistency and authenticity.
During major events we focus on relevant initiatives: real-time content, campaigns connected to current events and experiences that provide value beyond betting.
Active listening is equally important. We strive to understand what users want, how they experience sport and how we can accompany them.
It is not simply about activating during an event; it is about building a long-term relationship.
🚀 Innovation, Technology and Gaming
Zona de Azar:
What are the main technological innovations currently being implemented within the platform?
Santiago Gandara:
We are incorporating personalisation tools that allow us to deliver experiences tailored to each user, both in terms of content and gaming dynamics.
We also utilise data analysis to improve usability, identify risk behaviours and optimise interaction across the platform.
Technology plays a central role in security, responsible gaming prevention and ensuring a seamless, reliable experience aligned with international standards.
Zona de Azar:
How do you envision the future of gaming and sports betting in Argentina and Latin America over the next five years?
Santiago Gandara:
We strongly believe in the growth of regulated gaming across the region.
That does not necessarily mean more people will bet, but rather that those who do will choose regulated, secure and transparent platforms.
To achieve this, operator commitment, stronger blocking systems against illegal websites, an increasingly engaged judiciary and ongoing user education will all be essential.
One of our major challenges is to communicate nationwide that illegal gambling represents a significant risk, particularly for minors, who unfortunately access betting primarily through unregulated platforms.
🛡️ Responsible Gaming and Sustainability
Zona de Azar:
Major tournaments such as the World Cup often generate a significant increase in sports betting activity. How does BetWarrior balance entertainment, responsible gaming and user sustainability?
Santiago Gandara:
The user is at the centre of everything we do.
For us, the most important thing is ensuring a positive experience.
We have multiple controls in place to prevent underage access, as well as dedicated tools that allow adult users to manage their gaming behaviour through limits, alerts and personalised monitoring.
Our goal is to have healthy customers who enjoy the experience and choose to return.
That is the true measure of sustainability: ensuring that entertainment remains responsible and sustainable over time.
🎙️ Conclusion
As the FIFA World Cup 2026™ approaches, BetWarrior is focused on strengthening its relationship with Argentine fans through innovative experiences, cutting-edge technology and a strong national identity. With the Argentina National Team as its flagship partnership and responsible gaming as a strategic pillar, the company aims to consolidate its leadership in an industry preparing for the most important sporting event in the world.
🔗 Edited by: @_fonta www.zonadeazar.com
