SBC Summit 2026: Evenbeter’s Eugene Rusakov Discusses Brand Evolution
Portugal.- 13th October 2026 www.zonadeazar.com During SBC Summit Lisbon 2026, held from September 29 to October 1 at FIL Lisbon and MEO Arena, Zona de Azar® had the opportunity to interview Eugene Rusakov, Regional Market Lead LATAM at Evenbeter, who shared insights into the company’s brand evolution, operator-focused strategy, Latin American market opportunities, and ambitions for 2027.
Throughout the conversation, Rusakov emphasized that the transition from Evenbet Gaming to Evenbeter represents much more than a corporate rebranding. It reflects the company’s evolution into a broader, more diversified technology solutions provider.
Evenbeter: More Than a Rebrand
According to Rusakov, Evenbeter’s new identity represents a natural evolution of the business.
Having established its reputation in poker solutions, the company has expanded its portfolio to include casino aggregation, sports betting, poker networks, and other technology products.
This transformation reflects Evenbeter’s ambition to deliver a more comprehensive offering to the global iGaming industry.
Putting Operators at the Center of the Strategy
One of the most significant changes involves the company’s approach to its partners.
Rusakov explained that Evenbeter has shifted from a primarily product-focused strategy to a more operator-centric business model.
The company now places greater emphasis on understanding each operator’s specific requirements and identifying which solutions can best support their business objectives.
Brazil and Mexico: Strategic LATAM Markets
Latin America remains a priority region for Evenbeter, with Brazil and Mexico emerging as two particularly important markets.
According to estimates shared by Rusakov, Brazil accounts for approximately 50% of the South American poker market, while Mexico represents around 15%.
He also highlighted the growing interest in poker solutions among Brazilian operators following recent regulatory developments.
According to Rusakov, EVENBETER has received numerous inquiries from operators exploring opportunities to diversify their businesses beyond casino and sports betting.
One-Click Poker: Innovation for Latin American Players
Among the company’s latest innovations, Rusakov highlighted One-Click Poker, a simplified version of its poker offering designed to provide a more accessible experience.
He expressed confidence in the product’s potential among Latin American players, describing it as a promising addition to Evenbeter’s expanding portfolio.
Looking Ahead to 2027
Evenbeter’s primary ambition for Latin America in 2027 is to strengthen its position as a trusted technology partner for regional operators.
Through tailored solutions, portfolio diversification, and long-term partnerships, the company aims to support its clients’ growth across the region.
Zona de Azar® Exclusive Interview
In this exclusive interview conducted during SBC Summit Lisbon 2026, Eugene Rusakov discusses Evenbeter’s transformation, the opportunities emerging in Latin American poker markets, and the company’s strategic vision for the future.
🎥 Watch the full exclusive interview:
Zona de Azar® – Exclusive Coverage of SBC Summit Lisbon 2026.
Edited by: @MaiaDigital www.zonadeazar.com
