BiS SiGMA South America: Exclusive Interview with Felipe Costa Nadalini

Brazil – 17 April 2026 www.zonadeazar.com Felipe Nadalini highlights retention and CRM as key factors in Brazil’s iGaming sector

In his analysis of the current market, Felipe Costa Nadalini, Senior Account Executive at Optimove, highlighted the industry’s shift in focus towards strategies centred on player retention and engagement.

Overview

The executive noted that Brazil is going through a key phase in which opportunities no longer lie solely in user acquisition, but in building loyalty.

In this context, CRM stands out as a fundamental tool for generating real impact in the market.

Watch the Exclusive Interview below:

Details and context

Nadalini explained that, following an initial phase of strong growth driven by acquisition —and global events such as the World Cup—, the current challenge lies in retaining and engaging players.

He also highlighted the growth of a new segment with great potential: prediction markets, already well-established in the United States with platforms such as Polymarket.

Regarding technology, he emphasised the importance of AI-based solutions that enable the execution of one-to-many campaigns, automating the personalisation of the channel, content and target user.

Future outlook

The executive defined the current state of iGaming with two key concepts: efficiency and agility.

As he explained, operators must optimise their operations whilst responding quickly to user needs, without losing focus on personalising the experience.

Edited by: @MaiaDigital www.zonadeazar.com